Our Products & Services
Assisting the management and mobilizing organizations to design and implement customer-centric strategies and plans. Managing the change from insight to impact.
Marketing / PR / Business
Development Audit
We provide feedback on appropriate size of your marketing team, team mandate, quality of resources, roles, who decides what, who is responsible, quality of marketing output, attractivity + awareness + relevance of the brand.
We identify current situation, expected future state and the gap to be adressed by actions and change.
We prioritize on recommended actions in time/ cost matrix.
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Key areas:
- Marketing team – mandate, people, roles, responsibilities, organization structure, team size, routines, targets, evaluations
- Decision-making processes – key decisions about budget, content, purchases, suppliers
- Information processes – information about market, consumer, customer, competition, technology, regulation, suppliers, CRM processes, on-line
- Brand – corporate identity, brand consistency, quality and quantity of materials and touch-points
- Suppliers – areas, terms and conditions, documentation, retention
- Customer Experience – expectations versus delivery, promise versus result, consistency across touch-points, link to the brand
Brand & Corporate
Identity
We define core idea of your business and key point of difference based on your insights.
We propose and deliver both, verbal and vizual identity.
We show you the ways of application on marketing tools.
We deliver final applications.
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Key areas:
- Core idea – who is the company, what do you stand for
- Verbal identity – what benefits we bring to what target audience and why they should believe we are different from competition
- Vizual identity – logo reflecting verbal identity, link with the industry, core values
- Application – logo and brand manual, brochures and POS, Collateral, Gifts, Web design, PR, ATL, ..
- Customer Experience – our promise and our way of delivery, consistency across touch-points, link to the brand
Marketing Strategy
& Planning Process
We design and facilitate an annual marketing planning process for you across the organization that will take your teams from key insights to impact and action.
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Key areas:
- Destination – vision, mission, alignment across organization, qualitative and quantitative KPIs
- Current Situation – analysis of the current state: market, consumer, customer, competitive environment
- Key Issues/ Opportunities/ Strategy – identification of areas to be addressed, strategy and priorities
- Objectives and Plan – key insight, opportunity, objective, strategy, tactics, plan
- Budget/Timings/ Resources – execution requirements
New Product Development
& New Launches
We assess the opportunity to launch any new product to any location and any market. We give you second opinion or we develop the launch plan and manage the process for you. The objective is to launch sustainable proposition from a long-term perspective.
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Key areas:
- Consumer / Client Opportunity Identification
- Concept Development & Evaluation
- Go-to-market strategy
- Pre-launch
- Commercionalization
- In-market post-launch reviews
Interim Management
& Special Projects
Do you have ambitious targets and lack of resources in short-term? Do you need an extra hands on incremental business plans or special project assignments? Are you looking for a new CMO / marketing manager, you need time for a good decision but have to deliver results in the meantime?
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Key areas:
- Interim management of marketing teams – clear time-limited objectives, quick orientation, performance and management, results. Building your new marketing team, re-organization, change.
- Special Projects – project management and supervision of budget, timings, quality. Standard project management tools and techniques. Marketing projects, CRM projects, Business Partnership projects or Innovation.
- Body shop
Marketing Services
for Lawyers
We provide special marketing services for legal firms, attorneys, legal professionals and relationship based businesses.
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Key areas:
- Building reference-based marketing – importance of references in B-2-B relationship business, how to use it to get new business.
- CRM & ERP – working effectively with client base, understanding potential for upsell and cross-sell of services, selecting the right software solutions to support company objectives and needs.
- Marketing tactics to get new business – identification of opportunities, marketing mix, creating proposals, action, feedback
- Managing your marketing and PR
Other specialties include:
- New growth using existing brands, managing portfolio to optimize volume and profits
- Change Management
- Implementation of Customer-oriented culture, Customer Experience
- Expansion of Sales, Distribution and Service Channels
- Marketing for start-ups and business development